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How to Win Against PPC Click Fraud

The recent high profile court case involving Google AdWords and alleged click fraud has filled many online marketers with suspicion. But as an advertiser using Pay-Per-Click search engines there is still plenty you can do to keep your campaigns running successfully. No pay-per-click advertiser wants to pay for fraudulent clicks. Including me. But I know […]

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How to Put a Price on an SEO Campaign?

One of the big mysteries of web development is Search Engine Optimisation (SEO) and an even bigger mystery is how much does it cost. It has become fairly common knowledge for anybody who owns a website now that SEO is essential when gaining traffic that is directly related to your website’s content using targeted keywords […]